Effective Sales Skills for Non Sales People

Boost Your Sales Effectiveness

This one-day Sales Training workshop is designed to help individuals, business owners, sales teams and engineers to increase their effectiveness in the following activities:

  • The objectives of the call/visit
  • Ways to increase trust & rapport
  • Conversation openers
  • Key questions to build rapport & start qualifying
  • Understanding requirements through ‘discovery’ questions
  • Presenting solutions/benefits of next step
  • Ways to ensure you are confident when presenting price
  • Handling concerns (objections)
  • The rules of effective follow-up


Here are the most common reasons for businesses not reaching their sales potential:

  • Ineffective planning before calling/meeting their prospect/customer
  • The need to ask better questions

These are the factors that cause 60% of activity in the pipelines to stall.

It can always be improved though!


For more information please e-mail christine.jordan@ppma.co.uk or or call 020 8773 8111



Members @ £95 + VAT
Non Members @ £295 +VAT



9:30am Registration
10:00am Introduction / Training Start
11:30-11:45am Coffee
1:00pm Lunch
2:00pm Training continues
3:15pm Tea
3:30pm Training continues